Yes, frustration is almost over for chaps who want to wear a smart occasion shirt or just look good! Since the last blog and after searching the web constantly, it is possible to find niche brands out there; the trouble is finding them in the first place.
We are lucky in the UK to have a vibrant and quite diverse range of designers out there. If anything, there may be too many, making competition for customers fierce unless you have a great business. There is a huge difference between a good business and a great business so the message is quite clear - we must all make sure that what we do is the best and, critically, it's desirable!!!! You may not have heard of Spencer Hart in whom many celebrities, such as Robbie Wiliams, James Corden and Benedict Cumberbatch, invested loads of money and appear to have lost it all with the receivers having been called in. This just shows that not even celebrity endorsement guarantees success, especially in the face of such fierce competition. Starting a brand or label at any time is certainly not for the "faint hearted" so A'Legions take heed!!!
Here's a sneak preview of one of our shirts called "Athens" a prototype of which was worn on a night out. Yes...... we were dying to know what friends said of course... and had comments like "I love it" and "great shirt" but, perhaps the better test was if it was noticed and, better still, if any comments were received - good or bad - from total strangers with an unbiased opinion. Our view is that it would have to be striking for anyone to bother making a comment. Guess what......??? No less than SIX chaps during the night came up and asked things like: "where did you get that shirt from mate?", "I want one, where do I get it?" and " I would love that for Christmas, where do I get one?"
You can imagine......... I was "ecstatic"!!!!!!
The good news is that anyone who reads this and follows A'Legions on Twitter, Facebook, LinkedIn etc will get to see the range first!!!
Season’s Greetings to all our friends and followers. We look forward to seeing you in the New Year when we officially launch the A’Legions shirts range and our online shop.
All for now... Alexander!